The legacy of Oriental Flavours and Fragrances is deeply rooted in the visionary leadership of its founder, the late Mr. M.C. Dhingra. Born with a passion for chemistry and an unwavering commitment to excellence, Mr. Dhingra embarked on his professional journey after graduating with a First Class MSc from Bombay University.
With an impressive 47 years of comprehensive industry experience, Mr. Dhingra began his career at Hindustan Lever Ltd., where he spent nine formative years honing his skills across various domains, including quality control, customer service, and market research. His multifaceted expertise enabled him to understand the intricate dynamics of consumer products, ultimately paving the way for his entrepreneurial leap into the world of fragrances and flavours.
A true pioneer in his field, Mr. Dhingra’s extensive knowledge and creativity led to significant advancements in flavour development for the food and pharmaceutical industries, as well as in crafting exquisite fragrances for everyday products such as soaps, shampoos, and detergent powders. His innovative approach, combined with a keen insight into market trends and consumer preferences, allowed him to create scents and flavours that resonated with customers and fulfilled their diverse needs.
Mr. Dhingra’s commitment to quality and excellence established Oriental Flavours and Fragrances as a trusted name in the industry. His leadership philosophies emphasized collaboration, creativity, and technical proficiency, fostering an environment where talented individuals could thrive and contribute to the company’s growth.
Even after his passing, Mr. Dhingra’s spirit and vision continue to inspire the team at Oriental Flavours and Fragrances. His foundational principles of innovation, integrity, and customer focus remain at the core of the company’s mission, driving it forward as a leader in creating captivating fragrances and flavours that enrich lives around the world.